Influence of Choiceboards on E-Commerce Customers: An Empirical Study of Factors Impacting User Satisfaction

Choiceboard technology is increasingly being offered in e-commerce environments. This technology allows customers to configure their products and services by choosing from a menu of attributes, components, delivery options, and prices. This paper examines, in the context of a choiceboard environment, the impact of system and information quality, and information presentation on information and decision satisfaction. Moreover, we examine the impact of latter two factors on overall user satisfaction and intention to use. The research reveals that increased system quality of choiceboard leads to higher information and decision satisfaction on the part of the users. This in turn leads to higher overall satisfaction and intention to use. The research uses an experiment for data collection and examines these relationships using the Structural Equation Modeling (SEM) approach.